More than just a Memphis music mainstay, Paper Route Empire standout Key Glock has movie star ambitions. Released as he heads for an eventful weekend in Vegas, Glock shares “Grammys,” a cinematic mini-movie for a highlight from Yellow Tape 2 (Deluxe). Directed by Nick Mays, the video finds Glock flashing back to his youth, telling two distinct stories about his trap life, centered around his granny’s house in South Memphis. The first story examines Glock’s childhood, as an adolescent Glock dons his bright red Adidas and listens to his Memorex discman as he does dirty work for an OG. The second story depicts Glock as a hard-headed teenager, as he and his friends assert themselves as his neighborhood’s dominant crew with both force and finesse. Through it all, present day Glock roams his old neighborhood in a reflective mood, thinking about how his youthful misadventures prepared him for the limelight better than any classroom ever could.
The new video for “Grammys” arrives as Glock prepares to embark on “SiriusXM Hip Hop Nation Presents: The Yellow Tape Tour,” his first solo nationwide headlining tour, ten dates of which are already sold out. Spanning 33 dates with shows on both coasts and everywhere in between, the tour promises performances of songs from Glock’s Billboard Top 10 albums Yellow Tape (2020) and Yellow Tape 2 (2021), plus hits from his illustrious catalog.
“Grammys” is the opening track from Yellow Tape 2 (Deluxe), the 24-year-old rapper’s latest release, available everywhere via Paper Route Empire. The new deluxe is an expansion of his acclaimed and popular Yellow Tape 2, which debuted at #7 on the Billboard 200 chart, #1 on the Independent Albums chart, and #2 on the Top Rap Albums chart in November 2021. Home to ten new tracks, including recent singles like “Pain Killers” and “Play For Keeps,” the deluxe edition bolsters the introspective candidness of YT2 without losing any of the bass-booming, wordplay-heavy Memphis flavor that Glock perfects.
The success of Yellow Tape 2 proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and appears on Yellow Tape 2 (Deluxe).
With Yellow Tape 2 (Deluxe) out now and “The Yellow Tape Tour” about to start, stay tuned to see what new heights Key Glock will reach in 2022.